CSC Dortmund
Client
CSC Dortmund
Location
Cologne, Germany
Year
2024
Info
This project was part of a personal creative exercise where I developed a complete brand identity for a planned Cannabis Social Club in Dortmund.
It offfered an exciting opportunity to explore branding within a highly regulated market.
Challenge
The goal was to build a brand that blurs the lines between a social club and a high-quality restaurant experience.
Taste and enjoyment take the stage - not consumption for its own sake.
Inspired by premium gastronomy, everything spins around good ingredients, craftsmanship and a high appreciation of flavor. The club becomes a place where people meet to explore and discover good flavors and share meaningful moments.
Concept
Instead of leaning into outdated cannabis clichés, the brand embraces:
- Craftsmanship over consumption
- Quality ingredients over stereotypes
- Community and culture
The design language expresses this mindset through:
- A typography that blurs simplicity with sophistication
- A warm, curated atmosphere - inspired by food & hospitality branding
- Visual cues of community, nature, and refined flavor experiences
Execution
Visual Identity
- A logo that feels like it belongs to a restaurant at first sight
- Typography that feels sophisticated but approachable
- Colors that resemble the local community
Applications / Touchpoints
- Storefront
- Membership cards, flyers and posters
- Social media
Communication & Campaigns
- Advertising in offline on the street as well as online on social media
- Telling a story of a local community appreciating flavors and social gatherings
System & Scalability
- Flexible Logo Variations - primary and icon-only for print and digital graphics.
- Modular Typography and Grid System - adaptable layouts for posters, social media, membership materials, and signage.
- Color Palette - structured with primary, secondary, and accent colors for different contexts while keeping brand cohesion.
Result
CSC Dortmund is positioned as a modern lifestyle venue built around community, culture and curated experience.
The brand becomes a place where people not only consume but discover, connect and appreciate.
A Social Club that feels sophisticated, approachable, and unmistakably rooted in good taste.
